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Customer Support

December 2008

The Retail Suite raises the beat at British Heart Foundation

British Heart Foundation, the charity providing pioneering research, vital prevention and quality care for people living with heart disease, will be implementing The Retail Suite in 2009. Cornerstone to an initiative to increase revenues and drive efficiencies in store, the first phase will see The Retail Suite - POS rolled out to over 580 British Heart Foundation charity shops nationwide.

The new in-store system is expected to drastically reduce the many paper-based processes associated with charity retailing, in turn freeing up staff time and supplying much tighter, auditable, management information. In addition, Itim will supply a much simplified screen layout assisting ease of operation, particularly for the many volunteer staff in store.

Undoubtedly, a major win for British Heart Foundation will be the improved efficiency and streamlining of administration processes surrounding Gift Aid, the tax relief on money donated through customer purchases. An integrated Gift Aid module will help to uplift sign up-rates to the initiative and enable donations to be processed faster and more efficiently than they are currently. 

Keen to continue using technology to drive extra revenues, the charity is also reviewing ideas such as in-store media for streaming key sponsor advertising and customer education screens to replace space and cost consuming paper-based display areas - all available in The Retail Suite.

Itim, who work with other charitable trusts such as The Royal Academy, The Royal Collection and The National Trust, are delighted to also be contributing to this valuable charity effort.

Steve Biddle, Finance Director at British Heart Foundation is already anticipating positive returns from The Retail Suite. "It’s vital for us to have evaluated all supplier options and the business benefits their solutions would bring to our charity.  I am extremely pleased to be working with Itim and am looking forward to the improved business efficiencies they will generate for our cause."

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